London, 20th May: World leading dash cam company, THINKWARE, announces the UK launch of its new world-class dash cam technologies with the THINKWARE X550 arriving in the UK this month.

The THINKWARE DASH CAM X550 with a 1080 Front Full HD, 2.7inch LCD and the Sony CMOS Image Sensor has an additional feature now available, the Safety Camera Alert. In partnership with award winning camera alert specialist, Cyclops, it provides drivers regularly updated information on verified speed/red?light camera locations and known mobile speed traps.

The THINKWARE Dash Cam X550 also features ‘Super Night Vision’, a night image correction feature, and ‘Time Lapse Photography’ which dramatically extends the parked recording hours. The ‘Super Night Vision’, which is optimised for dark parking environment, delivers up to 10 times more brightness than existing products in the market due to new image signal processing (ISP) technology and real-time video processing function. The ‘Time Lapse Photography’ features an improved video storage method, allowing it to record the details of the parked vehicle continuously for almost two days, as opposed to relying on the g sensor and motion detection to record incidents with regular parking mode.?

The THINKWARE Dash Cam X550 has also adopted the ‘Advanced Driving Assistance System (ADAS)’ which assures driver’s safety and convenience with numerous driver alerts; the Lane Departure Warning System (LDWS)’alerts drivers when swerving out of lane, the Front Vehicle Departure Warning (FVDW) informs drivers when the vehicle ahead is moving off and the Front Collision Warning System (FCWS) advises drivers of when to brake by calculating the speed of your vehicle and that of the front vehicle in real time.

THINKWARE is currently the No 1 brand in the highly competitive Korean market and its award winning dash cam devices are now available in in the UK and throughout Europe. It is already experiencing strong demand from motor accessory, high street and on line technology retailers and the fleet and car insurance markets.

CEO Heung Bok Lee comments, “We are delighted to be launching the THINKWARE dash cam X550 and are confident that UK consumers will love the new features we have introduced. The necessity for and interest in dash cam technology is growing rapidly throughout Europe and we believe this will be an increasingly important market for THINKWARE in the years to come.”